Imperative Elements Which Make PR a Must for Growing Businesses

Public Relations is science of image building and it is beyond business communication. The traditional PR was restricted to print media and television channels and media used to enjoy more freedom in choosing a story or covering an event. Several stories died unpublished in regular follow-ups and requests. Many a times a big event couldn’t get the media attention due to the breaking political news and the press release stuck lying on the journalists’ desks. Then came the digital age with a variety of news and social media portals. With the presence on Facebook, Twitter and YouTube it becomes much easier to connect with the target audiences. The most evident thing to do is to interface all the available media like print, television and digital media. Enthusiastic coordination among the different media vehicles can transform a mere product into a powerful brand. Research must be carried out right from the ground level.

A recent study is conducted by Weber Shandwick highlighted the integration of PR and Marketing. Among the most pervasive are digital media, content creation, email marketing and SMO. PR figured out how to make brands with conviction because this is an era of achievements and Performance based PR. The whole web promoting industry accomplished colossal accomplishment by utilizing an execution of integrated marketing and PR. Google, Yahoo, Linkedin and others has changed entire approach, scope and rewards of the modern PR business. Presently organizations, large as well as small can harvest the profits and rewards without splurging millions because they are actively doing the PR which is impressive, economical and non-conventional.

Digital media provided customised and effective tools to promote a campaign, whether it is sports event or fashion show modern PR agencies are equipped with result generating social media tools to make a campaign successful at mass level and with the masses. PR agencies are still learning the potential of social media as digital PR is comparatively a novel concept and sometimes  clients show ignorance about the benefits of digital PR. But, modern PR agencies are hiring SEO and SMO experts as these agencies are well convinced by effectiveness of non-conventional media. Digital media spreads virally and influence a lot of a person’s decision making behaviour. Smart marketers very well understand the significance of digital media in shaping the overall brand perception. In fact, the traditional PR is incomplete without the contribution of Digital PR in the revolutionised world of social media.