Content Influences Social Media Marketing


With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.
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The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.
Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.  
As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

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Social Media Marketing – The Art of Convincing & Winning

Social Media Marketing – The Art of Convincing & Winning

From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate. 
Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.
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Prime Advantages of the Social Media Marketing
*     It Helps Businesses to Strengthening Bonds with the Customers
With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust. 
*     An Efficient Medium to Get Customer Feedback
Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle. 
*     It Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.
*     High Return on Investment
If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.

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Imperative Elements Which Make PR a Must for Growing Businesses

Public Relations is science of image building and it is beyond business communication. The traditional PR was restricted to print media and television channels and media used to enjoy more freedom in choosing a story or covering an event. Several stori… […] Read more

Are People Showing Interest In Your Content?

Don’t waste your creativity and create content to get attention and appreciation from the people, especially your target audience. Bombarding your website and blog page with just content doesn’t make any sense unless it multiply your customer and revenue. Plain and flat content can never stimulate a potential customer and to entice your target audience you first to research the market, an in-depth study of the social media and a comprehensive analysis of the competitors market activities and their content. Secondly, you should be able to express your knowledge and understanding in the content and it requires a business acumen and creative mindset.
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Wage a Word War
Interactive and interesting content in all of your communication such as website, Facebook page, Twitter post, press releases, articles, blogs, newsletters and profile help you to connect with the audience, make you to recognised in the market and enhance your brand image. Content is the soul of every marketing activities and none other than a smart entrepreneur can understand the significance of content in the present era of communication and information. That’s why Brian Clark wrote in one of his famous tweets “These days, people want to learn before they buy, be educated instead of pitched.” People will know about you once they start taking interest in you and they will take interest in you once they find your content interesting and worth reading.

Mind Your Language
Alike core business activities display your skills and conviction in content creation too. Four basic principles of management- Planning, organising, leading and controlling can be very useful in creating and managing the content. Say what people want to listen and write what they love to read. Use simple, engaging and flowing language, avoid banal a clichés and strike on their mind with some unconventional tactics. Don’t get too much cynical and avoid relying on satires, be friendly, open and agile in all your online and offline communication. Embrace the social media and regularly update your followers with informative news and trends. Comment on the posts shared by others on social media sites, but very sensibly and intelligently and never ignore the queries of people, reciprocate them with prompt replies and solutions.

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Dealing with Negative Publicity on Social Media

Slander or the demonstration of expressing pernicious data or lies with the proposition of harming somebody’s notoriety is illicit in numerous nations, so you ought to realize that in fact the law is on your side. That doesn’t imply that you ought to bring in your attorneys immediately. Indeed, risks are that a legal adviser presumably isn’t going to have the capacity to help you. The namelessness of the Internet makes it hard for a legal counselor to make any move, and numerous online purview’s have a tendency to obscure the line between permitting free discourse and averting criticism. 

Your first approach ought to be to check whether you can contact the holder of the site, (for example, Google Reviews, Amazon or Yelp) and verify what its arrangement on evacuating injurious audits is. A large number of these sites are content to survey individual cases and evacuate any smear remarks, so unquestionably investigate what is accessible to ensure both you as an issue and future clients. Remember, however, that by having an organization recorded on audit sites, commentators actually have the right to post both positive and negative audits about you. 

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PR is a decent thought also. Putting your head in the sand isn’t going to make the circumstances go away, and can even loan belief to what is generally said in regards to you. Recognize the circumstances for what it is, yet destroy it an expert way. Take as much time as required to consider how you need to bring this to general society. How far would you say you are eager to go to safeguard your side of the issue? Plot a blueprint for how you need to manage the negative attention. 

When you at last do open up to the world, stick to the realities and just the certainties. Verifying that you have a truthful contention and a level head is your most obvious opportunity to climate the dramatization. Trust me, individuals are prone to perceive when others are acting nonsensically, and you can utilize this further bolstering your good fortune. 

By utilizing the actualities to move down your side, you recover more control over what is going on, and energy those lashing out against you to either debate the realities or out and out overlook them—not an extraordinary position for them. Don’t sink to their level, regardless of how severely you need to. This implies that on the off chance that you know who is assaulting you, be it a contending business or a single person with a notoriety in question, don’t go attempting to spread them or get them out. Truth be told, you’re not in the fourth grade. You certainly need to take the more responsible option here, and be recognized as the reasonable one in this circumstance. 

You don’t need to react to each pernicious remark, either. Smear fights are well-known for being loaded with silly measures of cushion and hogwash, and taking the time to verbal confrontation every last charge is essentially an exercise in futility and vitality. Answer the ones that relate specifically to the issue, and don’t feel like you need to continue reacting to the same ones again and again. 

Put forth open expressions to your clients and partners, be it on your site, online journal or social networking venues. Clarify to them that you realize what is going on, and that you admire their backing. Recognizing the issue and clarifying how you are functioning through it helps individuals to imagine what is going on all the more precisely.

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