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Don’t waste your creativity and create content to get attention and appreciation from the people, especially your target audience. Bombarding your website and blog page with just content doesn’t make any sense unless it multiply your customer and revenue. Plain and flat content can never stimulate a potential customer and to entice your target audience you first to research the market, an in-depth study of the social media and a comprehensive analysis of the competitors market activities and their content. Secondly, you should be able to express your knowledge and understanding in the content and it requires a business acumen and creative mindset.

Wage a Word War
Interactive and interesting content in all of your communication such as website, Facebook page, Twitter post, press releases, articles, blogs, newsletters and profile help you to connect with the audience, make you to recognised in the market and enhance your brand image. Content is the soul of every marketing activities and none other than a smart entrepreneur can understand the significance of content in the present era of communication and information. That’s why Brian Clark wrote in one of his famous tweets “These days, people want to learn before they buy, be educated instead of pitched.” People will know about you once they start taking interest in you and they will take interest in you once they find your content interesting and worth reading.

Mind Your Language
Alike core business activities display your skills and conviction in content creation too. Four basic principles of management- Planning, organising, leading and controlling can be very useful in creating and managing the content. Say what people want to listen and write what they love to read. Use simple, engaging and flowing language, avoid banal a clichés and strike on their mind with some unconventional tactics. Don’t get too much cynical and avoid relying on satires, be friendly, open and agile in all your online and offline communication. Embrace the social media and regularly update your followers with informative news and trends. Comment on the posts shared by others on social media sites, but very sensibly and intelligently and never ignore the queries of people, reciprocate them with prompt replies and solutions.