Relations between PR and media reap better benefits for brands

Relations between PR and media reap better benefits for brands

Not capital, relations save a brand in crisis. No doubt, advertisements bring returns to businesses in a relatively shorter duration, but they often fail the litmus test, i.e., crisis. As only a real friend helps one in the rainy day, it is the PR that saves a brand in crisis. It is a universal truth that money can never be more precious than relations because where money stops buying things, relations start gaining returns. Now, one can easily understand why the super genius businessman, Bill Gates says, “If I was down to my last dollar, I’d spend it on public […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

Getting Your Story Out through Effective Storytelling

Getting Your Story Out through Effective Storytelling

Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?

Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more

Public Relations in 2006 and Now

Businesses which are failed to impress target audiences should review their Marketing and Public Relations (PR) activities. The only thing constant in this world is ‘Change’ and PR is also changing rapidly with the ongoing advancements in the world of marketing and brand development. PR in 2016 is drastically different than the PR of 2006. That’s why, top PR agencies in India and abroad are making great efforts to revamp and re-engineer their services and work tactics.

Today social media is the high-speed vehicle for the digital PR that’s fuelled by super content and driven by the growth-hackers on a digital track, straight and break-free. Digital Marketing is the turning-point of public relations growth in the realm of unconventional marketing and branding. And, it is the power of content that pushes PR in both traditional and digital format. Strategic, interactive, stimulating, engaging, and effective content is the catalyst of every marketing campaign. Creative content rules the world and gone are the days when people were not annoyed by the clichés and uncreative jargons. Right from the birth of a brand to its growth and maturity, the content creator should be creative enough to weave the story of a brand. Story attracts people but boring details distract the target customers. Now PR agencies can create a buzz using all types of communication media and content types in a variety of media vehicles. 
Integrity in communication depicts strength and coordination and no doubt PR is heading towards the absolute integration of print, electronic and digital media. Hence, for a successful campaign there should be a uniformity in all the messages irrespective of the media or marketing vehicle. Whether it is the promotion of a brand on social media or participation of the same in an exhibition, its theme must remain same yet unique. In the nutshell, the content must have the freshness of ideas but it should be weaved very strategically that campaign on print media must support the campaign on social media or electronics.
The world is evolving at the speed of light, but there are many organisations still stuck in the traditional PR format for branding and image building. Yes, it is absolutely true that media relations play a vital role in effective PR propositions, but it is not the be all and end all of PR in the modern contest. Those who are recognising changes are benefiting from the revolutionized PR models in the digital age. The new model of PR is armed with right weapons of social media and mobile applications such as blogs, online forums, discussions, online gaming, video releases and many.

[…] Read more

PR Tips For 2016

The advancements in technology, rapid turnaround of information and big data have brought an exponential change in the way Public Relations work. And to stand out in the cut-throat competition, this is imperative for Public Relations agencies to quickly adapt to market changes. In preparation for a thriving 2016, here are 5 key tips PR experts should consider.


Social Media Power Not To Be Undervalued: Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These days, all big brands are using social media to interact with their audience, drive traffic to their websites and promote their messages. Even a majority of social media users now prefers to connect with brands through social networking sites such as Facebook, Twitter.


Embrace A Better Content Marketing Strategy: All PR strategies will go in vain if you do not decide on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written, compelling and persuasive. Moreover, the value of optimized content should not be ignored as it affects the Google rankings.


Use Visual Storytelling:Incorporate a picture to deliver a message is a great way for a brand to tell a story. It has already proven that the press releases that contain images capture 80% more views than releases with just text. So, Public Relations experts should ensure that their content should not only sound good, but it needs to look good too.


Organize Calendar: Public Relations pros should collect and organize yearly calendars to make certain they’re positioning their clients and brands to receive maximum coverage. Jot down all major conferences or events where you’d like to pitch stories. It is advisable to pitch two or three months prior for the best chance of inclusion. Follow the submission guidelines as well as note down their deadlines on your calendar. 
Employ Measurement Tools:If you are monitoring your customers’ website, email and social media along with PR activities, it is inefficient to go to each site individually to collect information. Instead, you can use measurement tools to gather data regarding your social media efforts, website traffic in a dashboard. With the assistance of these tools, you can monitor what worked and what didn’t that eventually assist in refining strategies. The press release analytics help to know which of your releases were read the most and how you should craft your future releases to gain maximum exposure. Constantly measure your efforts or else you will lose fans or followers, and it will ultimately damage the significance of the community you are trying to build. 

[…] Read more

PR Tips For 2016

The advancements in technology, rapid turnaround of information and big data have brought an exponential change in the way Public Relations work. And to stand out in the cut-throat competition, this is imperative for Public Relations agencies to quickly adapt to market changes. In preparation for a thriving 2016, here are 5 key tips PR experts should consider.


Social Media Power Not To Be Undervalued: Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These days, all big brands are using social media to interact with their audience, drive traffic to their websites and promote their messages. Even a majority of social media users now prefers to connect with brands through social networking sites such as Facebook, Twitter.


Embrace A Better Content Marketing Strategy: All PR strategies will go in vain if you do not decide on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written, compelling and persuasive. Moreover, the value of optimized content should not be ignored as it affects the Google rankings.


Use Visual Storytelling:Incorporate a picture to deliver a message is a great way for a brand to tell a story. It has already proven that the press releases that contain images capture 80% more views than releases with just text. So, Public Relations experts should ensure that their content should not only sound good, but it needs to look good too.


Organize Calendar: Public Relations pros should collect and organize yearly calendars to make certain they’re positioning their clients and brands to receive maximum coverage. Jot down all major conferences or events where you’d like to pitch stories. It is advisable to pitch two or three months prior for the best chance of inclusion. Follow the submission guidelines as well as note down their deadlines on your calendar. 
Employ Measurement Tools:If you are monitoring your customers’ website, email and social media along with PR activities, it is inefficient to go to each site individually to collect information. Instead, you can use measurement tools to gather data regarding your social media efforts, website traffic in a dashboard. With the assistance of these tools, you can monitor what worked and what didn’t that eventually assist in refining strategies. The press release analytics help to know which of your releases were read the most and how you should craft your future releases to gain maximum exposure. Constantly measure your efforts or else you will lose fans or followers, and it will ultimately damage the significance of the community you are trying to build. 

[…] Read more

Businesses Should Adopt PR to Adapt Changes and Adept Branding

People assess an individual’s worth with appearance, apparels, apartment, automobile not with account or unseen wealth that is accumulating in the bank or equity market. Same applies to businesses, branding attracts target audience more than the balance sheet of a company, that’s why smart businesses never overlook Public Relations (PR) in today’s highly competitive world for effective branding and image building. In fact, PR is even more crucial for the enterprises than fund raising in the current scenario.

Recently, at ASEAN PR Excellence in Kuala Lumpur, Dr. Salleh Said Keruak, Minister of Communications and Multimedia – Malaysia throws light on the importance of PR in the following words, “Public Relations today have more dynamic roles in shaping reputation and a catalyst for sustainability. Depending on their priority and creativity, PR professionals will choose certain methods and tools to fulfil their duties. Some tend to be most adept at using the media and PR to achieve their objectives, others may use campaigns.”

Businesses Want to Insure Sustainable Growth Must Adopt PR On Urgent Basis

Smart entrepreneurs and businesses hire PR agencies just not for promotion and marketing. PR for them is an investment which not only enhances brand image, but also creates massive business opportunities. Here, I will once again say that ‘Public Relations is a big need for today’s businesses, and it is the most effective way to leverage name, image and reputation of a brand.

Adapt Changing PR

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media. PR has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without Facebook, Twitter, LinkedIn and YouTube is considered useless in recent times. Therefore, equal focus should be given on traditional as well as digital media channels.

PR for Adept Branding

PR not only makes brand, but it also protects, saves and prevents a brand from various kinds of threats. Whether it is a communication failure or image crisis, PR saves a brand in all types of market contingencies. It connects marketers with the potential customers via effective use of integrated media and well planned branding strategies.  

[…] Read more

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