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How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.

Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:

http://theyellowcoincommunication.com/service/digital-marketing/

Know About Your Audience

Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers.

Build Brand Image

Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.

Social Media Campaigns

Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time.

Keep an Eye on Your Competitors

With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers.

Improve Search Engine Optimization

These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.

Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:

Know About Your Audience

Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers.

Build Brand Image

Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.

Social Media Campaigns

Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time.

Keep an Eye on Your Competitors

With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers.

Improve Search Engine Optimization

These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

Content Influences Social Media Marketing

With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.

http://theyellowcoincommunication.com/service/smo-services/

The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.

Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.

As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more

Content Influences Social Media Marketing

With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.

The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.

Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.

As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more

Effective Ways to Measure the Impact of PR

A decade back, when the focus of public relations (PR) professionals was on traditional media, it had been really difficult to monitor and gauge the effectiveness and impact of PR campaigns. Today, PR professionals interact with journalists and influencers through social media, they also discuss things with marketing team to ensure successful launches of products and services. In addition, they develop blogs and manage social media channels to enhance the visibility and image of a brand. In the present era, it can be easily checked that how long is the list of people talking about a particular program, these discussions and comments can be further segregated in two separate categories – positive and negative. If a company finds that its social media mentions have increased after launching PR program, it means, the campaign is going on a right track.

Businesses can estimate the success of a PR campaign by tracking the newspapers, magazines, TV channels and of course the digital media. Also, it is vital to ensure that the information shared by the marketer is viewed and responded by the target audience. Through clip counting, one can calculate media impressions to know the number of people who may have seen the article, or read something about the campaign on a web page or blog. It is assumed that an article in a newspaper or magazine will be read by the number of people equivalent to the readership of a particular vehicle.

Apart from the measurable quantity of the articles in several publications and impressions or “eyeballs”, companies should monitor the quality of content that gets published. Measuring their publications or mentions against how often or where your rivals get placed can help distinguish the PR firm’s efforts. Companies should analyse that the published content beautifully conveys the key message.

Another way to decide that the PR is raising the brand awareness is to evaluate the traffic your website receives before and after launching the PR campaign. An increase in new visits further justifies the effectiveness of media-driving efforts. To measure what influenced people to visit your site and make purchases, you can ask them how they heard about you and your offerings.

Awareness, attitude and action, these 3As should be the prime objectives of every PR team. Therefore, a comprehensive market research before making a PR plan should be the foremost priority of the top management. Better the research, easier would be to assess the impact of PR.

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Why Public Relations Is Better than Advertising

Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such as print, Television and the internet. Public Relations (PR) for an organization or individual is nothing… […] Read more

Social Media Marketing – The Art of Convincing & Winning

From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate.

Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.

Prime Advantages of the Social Media Marketing

It Helps Businesses to Strengthening Bonds with the Customers

With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust.

An Efficient Medium to Get Customer Feedback

Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle.

It Gives Businesses Ample Opportunities to Reward Loyal Patrons

Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.

High Return on Investment

If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.

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Public Relations – What Exactly is It?

The effectiveness of your organization does not matter if the people don’t aware of your business’s brand, successes or contributions. Effective public relationswork can enhance a company’s reputation and build its image in the mind of the target audience. A good public relations campaign highlights your products and services, educates and informs people about your brand and promotes the business as whole. It helps gain media exposure and deals with many stakeholders on behalf of the customer.

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Though the goals of PR agencies and advertising agencies are same, to promote clients and make them successful, but the paths of creating awareness are extremely different. Unlike Advertising agency, a public relations agency increases public awareness of certain company, organization or individual without especially selling or promoting their products or services. PR agency is known as “free” or “earned” media that promote the companies and individuals via editorial page. It harnesses the power of print media, electronic media and online media to inform people about you, your company, your activities and your achievements. One of the advantages of PR over advertising is that it disseminates information about an organization through a third party, such as magazine or newspaper, which enhances people’s trust on the organization and its activities. Also, they often use embargo’s to ensure that the companies/organizations/ customers receive press from various outlets at the same time.

It’s a truth universally acknowledged, that people’s act generally based upon their perception of facts. Thus, the primary aim of every PR agency is to create, control and influence people’s opinion because their perceptions will drive their decisions about whether they want to work with, shop with or support the organizations. Public Relation professionals work behind the scenes- they send information for media releases, courting journalists, identify the best way to reach the main client groups and audiences, draft speeches and arrange interviews to position their clients as positive role models.

A good PR agency work also involves sharing general interest stories in different media channels, such as how you set up your company and it also educates people about your CSR activities. PR also helps you to gain media exposure if you are planning to launch or re-launch your business or if you are organizing a promotional event.

Therefore, public relations agency enhances the brand awareness of a company by communicating and building relationships with media persons and stakeholders, and makes a business more relevant in the public eye.

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