Digitization of media at the speed of light has drastically changed the Marketing and Public Relations (PR) in the twenty-first century. PR agencies which failed to adapt these centuries are nowhere in the race. Digital technology is not only responsib… […] Read more
Businesses cannot expect results without connecting with the target audience and to communicate with them, a public relations agency is must for every growing organization. If connectivity with the potential customers is the key to success of a busines… […] Read more
Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more